OTT - A Paradigm Shift in Media & Entertainment

The world stumbled upon the reality of entertainment in the digital space mainly thanks to the Covid lockdown.

Over the Top (OTT) Entertainment is burgeoning into a multi-billion-dollar industry in the country, cannibalizing into the established bastion of traditional Television, radio and Cinema Auditorium forms of media and entertainment.
COVID-19 has changed the way audience consume media. An undeniable trend surfaced in this period with the adoption of OTTs.

The growing market and consumer appetite for content of choice available on OTT platforms fueled this spurt.

Number of Internet Users were 302 millions in FY 15 and the same was 743 million in FY 20 registering CAGR growth of ~20% during this period. Further, number of Internet users are expected to reach 975 million in FY 25.


M&A Activities in OTT Industry


RIL has acquired additional 65,956 equity  shares, representing 10.9% of the equity share capital, of Saavn India from the existing shareholders for a total consideration of ~US$ 90 Million.

In conclusion, RBSA is a best m & a firm in India that offers Merger and Acquisition services. They are a great company to work with and I highly recommend them.

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