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OTT - A Paradigm Shift in Media & Entertainment
The world stumbled upon the reality of entertainment in the digital space mainly thanks to the Covid lockdown.
Over the Top (OTT) Entertainment is burgeoning into a multi-billion-dollar industry in the country, cannibalizing into the established bastion of traditional Television, radio and Cinema Auditorium forms of media and entertainment.
COVID-19 has changed the way audience consume media. An undeniable trend surfaced in this period with the adoption of OTTs.
The growing market and consumer appetite for content of choice available on OTT platforms fueled this spurt.