M&A Transactions in FMCG Industry

It was encouraging to see a surge in deals from 2015 to 2018. The beginning of 2019 proved to be a buyer as well as seller’s market for FMCG industry. Over the last two years, an increase in number of deals in FMCG sector was witnessed.

 

 

With companies seeking to re-invent their portfolio to reinforcing strengths or selling an underperforming asset- the impetus behind mergers and acquisition in FMCG industry is varied.

 

The valuation is M&A is mainly driven by the reach and popularity in form of customer base of target. The companies with higher customer base combined with higher margins tend to enjoy higher valuation as compared to other companies.

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